Let’s take a moment to appreciate having said goodbye to holidays soaked in tanning oil that resulted in itchy red skin once and for all.
Thanks to research showcasing the many harmful consequences of too much sun exposure, we are becoming increasingly aware of the importance of sunscreen. However, some of us are reluctant to use as much sunscreen as you actually need. We get it, no one likes clogged pores or that white-cast look. But people should be able to continue enjoying themselves outdoors, whether it’s on their daily walk to the office or in a sunbed sipping a cooling drink and relaxing. So, we decided to create The SPF - a gentle formula that protects the skin against harmful UV rays while nourishing and strengthening the skin barrier. Its fast-absorbing ingredients leave no white marks or feeling of greasiness.
Gone are the days when sunscreen was just… sunscreen
No matter how great a broad-spectrum and high-SPF sunscreen is, it will never ensure 100% protection from UV rays. UV rays are harmful for several reasons, and while many are aware of the obvious damage they do to our skin, there are a few less well-known such as pigmentation and destruction of collagen fibers, resulting in loss of skin-elasticity. Luckily, antioxidants can be real champions when it comes to compensating for sunscreens deficiencies. The SPF is enriched with antioxidants-rich CBD, sea buckthorn, and vitamin E, boosting sun protection’s effectiveness and calming sun-exposed skin. The combination of these nourishing and hydrating ingredients with maximum UVA- and UVB-blocking actives makes The SPF a formula that goes way beyond a traditional sunscreen.
Through rain and shine
Obviously, The SPF is our go-to partner in crime during the hot summer days, but it’s also the perfect daily moisturiser regardless of weather and season. Since UV radiation isn’t limited to sunshine and +25°C, sunscreen is a year-round necessity. This includes climates where you’re lucky to get a few days of sunshine per year. Wearing suncare products that you actually enjoy will increase the chances of using it on a daily basis. Remember, don’t be stingy when applying sun protection. Dermatologists recommend using at least a teaspoon, roughly equal to the size of a thumb.
Prepping your skin before sun exposure is an absolute must, but what about aftercare?
Sometimes the only way to learn is through mistakes. When it comes to suncare, those mistakes usually include red, burning and itching skin caused by sloppily application. When that happens (we all know it will), we’ve got you covered. The SOS Lotion is our cooling and hydrating body lotion filled with botanical skin saviours, such as CBD, aloe vera, calendula, and mint, that support the skin’s restoring and repairing process. It immediately cools and soothes the skin, making it the perfect go-to for all sorts of skin emergencies, beyond being a great after-sun product. While sun exposure, salty water, and chlorine definitely call for more added moisture, The SOS Lotion can also be used whenever your skin feels tight and dry thanks to its hydrating ingredients.
Your elevated suncare routine is just a moment away.